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Local SEO 100: Introduction

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Lay a solid foundation for success by understanding WHAT Google wants and how it rewards local businesses with higher rankings. Set up the right kind of measurement for your website to track improvement over time.



A. How do search engines work?

B. Why is SEO powerful?

C. What’s special about local SEO?

D. The Key to Success

E. Setting up Google Analytics

F. Setting up a rank checker

G. What matter most: Local Ranking Factors



Google Analytics

Yoast Analytics


If you are looking for more specific advice around this topic, you can schedule a 30 minute call with the course creator for $99.