Now that you’ve been in this for a little while, you've likely tapped out your network of friends and family and maybe you've hit a plateau in your membership numbers. You're doing a lot of it on your own, and you're probably getting pretty tired. It’s time to focus on marketing to get more exposure and sales.This stage is all about starting to build the momentum that will make yours the gym that people want to join. Now is when you test out what works for you and double down to get great results. Create processes. Build systems. Bring on the right people. Get your brand out there in a big way. Dive deep into the things that are working while implementing your vision to grow your gym.

Success Indicator of Stage 2: 
Every duty has associated pay. There are no barters or uncompensated work for you or your staff.

Revenue Qualifier: 
Coaches are compensated for all classes & administrative duties.

Primary Challenges: 
Need to hire & delegate; don't know where to start.

Key Goals: 
Have a job description & pay structure in place for everything in your gym.