This is the beginning stage that all gym owners must go through. For some, it could last 6 months... for others, they may never get out of this stage. It is where all the foundation is laid. It's likely you doing most, if not all, of the work. And this is important because you need to establish the culture and processes that you want to define your business. In this stage, you want to make sure you're crossing all the t's and dotting all the i's. The Tactical Stage is just the beginning of building a solid business model while checking off all the items you need to create a sustainable and growing business.

Success Indicator of Stage 1: 
You can cover your monthly rent, utilities, insurance, and gym fees.

Revenue Qualifier: 
You have recurring monthly revenue.

Primary Challenges: 
You wear most hats.

Key Goals: 
Create systems and job descriptions that can be offloaded when the revenue is there.