Course curriculum
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1
New Chapter
- A Brand is a Promise Part 1
- A Brand is a Promise Part 2
- Hubster Gathering Highlight
- How are You Perceived?
- The Self Fulfilling Prophecy
- Customers will Exchange their Money for Two Things Part 1
- Customers will Exchange their Money for Two Things Part 2
- What Do You Want to Get Out of this Weekend? - Portrait 1
- What Do You Want to Get Out of this Weekend? Portrait 2
- Profit Being the True Goal of Marketing
- We have an Obligation to Provide the Feeling of Taking on More
- Branding for Attention and Retention
- Customers are Not Price Sensitive. They're Value Conscious
- Marketing Won't Change People's Minds
- Chris Spealler - Reflections
- Where Does your Brand Fit into the Life of your Members?
- Chocolate Bar Branding
- Breakout Sessions
- You Can't Control Everything About your Brand
Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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